First of all Happy Veteran’s Day! Thank you to all those that have and continue to serve our Country. I salute you now and always! I am proud to be an American!
Second, on this day of thanks and recognition of service I wanted to post this letter I received from the President of Prudential California Realty. It highlights the strength and level of professionalism we have. If you are looking to buy or sell… you NEED to read this below. Thank you
To: Prudential California Realty Sales Professionals
In: Anaheim Hills / Yorba Linda / Brea / Fullerton Offices
Re: Year to Date Statistics
Good Morning Prudential Professionals,
I am happy to provide you with this update on our performance in the NE Orange County Marketplace compared with our top 6 competitors. Along with this letter you will see a report from Trendgraphix, the recognized third party vendor which aggregates all this data from the MLS systems. While there is much in this one page report, I will attempt in this letter to “net it out” for you in a way that you can easily present the information to your clients. The figures below represent the business conducted by firms in the combined cities of Anaheim Hills / Yorba Linda / Brea / Fullerton and Placentia.
The report I am working from is a Year to Date Report, from January 1, 2009 through October 31, 2009, from Trendgraphix. I ranked all firms that closed 120 units or more in that time frame.
Here is the key information:
Firm Volume Hms Sold Avg SOLD Price Avg Byr price
Prudential $396,000,000 665 $613,000 $571,000
First Team $210,000,000 419 $504,000 $498,000
Tarbell $ 99,000,000 202 $494,000 $482,000
C21 Super $92,000,000 184 $502,000 $497,000
CB Excell. $ 86,000,000 181 $484,000 $496,000
C21 Disc. $76,000,000 166 $506,000 $413,000
Remax $66,000,000 120 $570,000 $520,000
With these simple figures extracted from the Trendgraphix report, it is my hope that your clients and potential clients can clearly see the advantages of working with a Prudential California Realty real estate professional. This is especially important to those clients who have decided to sell their home or are considering selling their home. There is a very clear difference between real estate agencies. Every one of the firms listed above is a very professional firm. However, all firms are not alike and some firms (such as ours I can proudly say) make a far better choice for the homeowner who is looking to get his/her home sold for the highest price.
While you and your client or prospective client can review these numbers yourself, there are some absolutely compelling areas that I think your client should consider.
For a moment compare the top 2 firms which are Prudential California Realty and First Team:
Consider this when looking at Prudential California Realty and First Team:
- If a home owner wants to sell his/her home for the most money, why would they consider listing it with First Team whose average sales price for the homes they list is $109,000 lower than Prudential’s average sales price? In this economic time a homeowner wants every possible dollar when they sell. Prudential California Realty, through the first ten months of 2009 has a $613,000 average sales price compared to First Team’s $504,000 average sales price.
- If a home owner wants the firm that sells more homes than any other firm in this area, Prudential California Realty sold 665 to First Team’s 419. We sold 59% more properties in the first 10 months than First Team.
- A homeowner should also be interested in the buyers a firm represents. After all, they are listing it with you to find a buyer and to get it sold. The average buyer represented by Prudential California Realty purchased property for $571,000. First Team’s average buyer paid only $498,000. I think a potential homeowner would be very interested to know that Prudential’s buyers pay an average of $73,000 more than First Team’s.
- In NE Orange County, Prudential California Realty sells 89% more in volume (total value of all homes sold) than First Team.
- If a homeowner is serious about selling his/her home, Prudential California Realty is a far better choice if they want a higher average sales price and if they want buyers who can and do pay more than First Team buyers.
Consider this when looking at Prudential California Realty and Tarbell:
- Prudential California Realty’s average sales price is $613,000 vs. Tarbell’s at $494,000. This is an $119,000 higher average sales price for Prudential clients over Tarbell clients.
- Prudential California Realty sold more homes by March 31 than Tarbell has in 10 months.
- Prudential California Realty’s buyers pay $571,000 on average vs. only $482,000 at Tarbell. This is an $89,000 Prudential average per buyer!
Consider this when looking at Prudential California Realty and C21 Superstars:
- Prudential California Realty’s average sales price is $613,000 vs. C21’s $502,000. This gives Prudential an $111,000 advantage on the average home sold in this market.
- Prudential sells more than 3.6 times the number of homes C21 Superstars sell in North East Orange County.
- Prudential’s average buyer pays $571,000 for a home while C21’s only pays $497,000.
Consider this when looking at Prudential California Realty and Coldwell Banker Excellence:
- Prudential California Realty’s average sales price is $613,000 vs. CB’s $484,000. The homeowner who lists with Prudential has an average sales price advantage of $129,000.
- Prudential sells more than three times the number of homes that CB Excellence does.
- Prudential’s buyers pay on average $75,000 more than CB Excellence buyers do.
Consider this when looking at Prudential California Realty and C-21 Discovery:
- Prudential California Realty’s average sales price is $107,000 higher than C21’s.
- In the first 10 months of they year they only sold 166 properties compared to our 665.
- Prudential California Realty’s average sales price is the highest at $571,000 for buyers and C21’s is the lowest at only $413,000. This is a whopping $158,000 advantage for Prudential and their clients on the average buyer.
- Prudential has sold $320,000,000 more in property than they have in the first 10 months.
Consider this when looking at Prudential California Realty and Remax Realty Center:
- Prudential California Realty’s average sales price is $43,000 higher than Remax’s.
- Remax only sold 120 properties in the first ten months compared to Prudential’s 665.
- Prudential’s buyers pay on average $51,000 more per property than do Remax’s.
While I did not forward you the reports on the individual cities, I have them or your manager can get them. We are the number one firm in every North Orange County City. If your client has a home in or near Anaheim Hills, Yorba Linda, Placentia, Brea or Fullerton, Consider this:
Anaheim HillsPrudential California Realty does more business in Anaheim Hills than the next two competitors combined.
Yorba Linda: Prudential California Realty does more business in Yorba Linda than the next two competitors combined. Our average sales price in Yorba Linda is $240,000 higher than the number two firm, First Team.
Fullerton: Prudential California Realty is the number one real estate broker in Fullerton
Placentia: Prudential California Realty is the number one real estate broker in Placentia
Brea: Prudential California Realty sells more homes in Brea than the next three competitors combined.
I want to make the point again that I made earlier. All of the competitors mentioned in this report are good real estate firms. However, many people in the general public tend to look at all real estate firms as the same. There could be nothing further from the truth and this report is the reality that it is important they see.
I am very proud to be the leader of the finest and most professional group of Realtors in our market area. Thanks for being here on my team and thanks for making Prudential California Realty the most successful firm in our area.
All the best,
Rich Cosner
